Maintenance Web Site Design Inverness Inverness Web Design Highland Web Design Company providing low cost affordable web site design solutions for the small and medium sized business community in the Highlands of Scotland

Maintenance

Now that we have designed and launched your web site, you have a powerful marketing tool for your business. But, your web site is only as useful as the content is current. The process of keeping the content on your site current is called “web site maintenance,” and it's important to keep both visitors and search engines supplied with new information whenever possible.

Just like regular maintenance on your car, you have to make changes on your web site every few months to make sure that things run smoothly.

If you update the content on your web site on a regular basis, potential clients will be drawn back to your site to find out "what's new." The search engines pay visits to web sites in their queue regularly. The catch is that you'll stay in the queue only if you update your site regularly. If the search engines visit your site several times in a row, and don't find anything new, they may decide not to come back which can be detrimental to your search engine rankings.

Unlike many providers, Highland Web Site Design include free of charge maintenance work with all our packages, from 24 hours to 72 hours per year depending on which package you choose.

Therefore, if you have price changes, additional products or services that you can offer, new graphics, maybe even a press release, all these elements can be part of your regular maintenance, and with free hours every month including in your preferred package, your maintenance costs are free.